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Who we are
Something Something is the digital-native led content strategy studio.
We’re a collective of social strategists and content producers dedicated to telling your story online.
We believe that digital content should be an extension of the world that you are building.
Getting this right leads to more fans, more engagement, and more time for what’s important.
We think big picture and small details.
By building campaign strategy thoroughly and in advance, we can ensure reactivity doesn’t equate to a lack of creativity.
We know what's happening online before it's even happening.
As a generation raised by social media, we’re not using newsletters and blogs to decipher online moments. We’re immersed in them, living them, creating them every day.
Don't just follow the herd, lead it.
Using online moments to reach eyeballs while being unique enough to cut through the noise is the only worthwhile approach.
What we do
Social Media Production
Social media can be a scary place so we pride ourselves on being a comfortable presence outside the comfort zone.
Our social strategy retainers are incredibly scalable to suit your needs.
Whether you need support translating your story for the TikTok generation or full-scale digital campaign management, we are here.
Trend Reporting
Social media doesn’t look the same as it did 5 years ago. In fact, it doesn’t look the same as it did 5 minutes ago.
Keeping on top of the latest culture, trends and best practices can be an impossible task if you’re not spending all your time in amongst it… fortunately that’s exactly where we are.
Everyone gets the weekly mailer of what’s popping, but what if you could find trends before even TikTok does?
Fan Accounts Management
We work with you to seed content via burner accounts, meme pages and press outlets to maximise the noise around your online moments within your fanbase and beyond.
Short-Form Content Capture
We work closely with you – literally – and are available to you as and when you need us.
On the road? in the booth? meet-up in the park?
We research, ideate, shoot, and edit; all as collaboratively or autonomously as you need. We deliver our content alongside suggested captions on hashtags to see the process from start to finish.
BUT we know that the biggest moments in a campaign can often be completely unplanned. Our team specialise in reactive and organic content.
Social First Long-Form
We believe long-form still absolutely has a place in modern content strategy.
Without it, your fans have nowhere to go.
Our partnerships with long-form creators allow us to create music videos, campaign launches, live streams and much more while ensuring it works in tandem with short-form content for a more complete digital strategy.
Asset Creation
We work with a suite of
thumb-stoppingly (totally a word) talented creators specialising in graphic design, video, AR filters, creative direction, branding and much, much more.
Not only does this make the often reactive process of creating assets quicker and easier for our all, but we can also create one-off pieces when and where you need us.
Fan Content Creation
If content is the water to the river of digital strategy, then we want to keep it flowing.
Alongside creating great content for your social channels, we can also generate endless streams of content from the perspective of fans to guide conversation within your fanbase.
Social Media Audit
We born from a gap in the support that artists were being given to understand who they are online and how they become that.
We were told that teaching artists how to do our jobs would be writing our own expiry date.
Three years later, social media is only getting bigger and our support is more needed than ever.
With our digital workshops, your artists can spend as long as they need with our expert team to answer questions, practice creating content and pop open the hood for a full audit of their approach to all things online.
The Content
Space
A cozy corner in Hackney, London, built for creators, brands, and artists to bring their stories to life.
Designed by your favourite socials and content team — it’s more than a backdrop, it’s made to help you create content that lands. With pro lighting, a pull-down colourama, and flexible setups, it transforms from lived-in warmth to clean studio in seconds.
And if you ever hit a wall on ideas or vision? Don't worry - we're right next door.
Social media doesn’t look the same as it did 5 years ago. In fact, it doesn’t look the same as it did 5 minutes ago.
Our retainered social media management is incredibly scalable to suit all artist’s needs. Whether you need support translating your story for the TikTok generation or full-scale digital campaign management, we are here.
We work closely with all of our artists... literally.
TikTok-centric content capture is one of the most important parts of our services, with our expert team being available to you as and when you need them… on the road? in the booth? meet-up in the park?
Influencer marketing is the buzzword of the year…
Our business started out managing the relationship between artists and creators in order to match up the right sounds with the right videos.
We don’t just want to get your music into millions of ears; we want to get it into the right ears, and develop a genuine relationship between artist and creator.
We work with a suite of jaw-droppingly talented creators specialising across graphic design, video, AR filters, creative direction, branding and much, much more.
Not only does this make the often reactive process of creating assets quicker and easier for our retainered artists, but we can also create one-off pieces when and where you need us.
Who we work with
Get in touch
We're always on the lookout for talented people to join the team. See here for the latest job openings.